“Facebook groups are one of the best forms of lead generation that I’ve found after 6+ years in industry. Roughly one million pins are shared in Facebook Messenger exchanges every week, according to Pinterest.One of my favorite online coaches, Barbara Iuliano of Starland Coaching, has a course in which she teaches her students how to create and run profitable Facebook groups.

“We built this integration to enhance how people already use Pinterest with Messenger to easily find and share ideas and collaborate on them with family and friends,” a Pinterest spokesperson told VentureBeat in an email. It also leaves out shopping experiences like the recently upgraded Shop the Look or Lens Your Look fashion search.

Unlike many of Pinterest’s offerings this year, the bot does not include the ability to upload an image and perform a search with Pinterest’s Lens computer vision. Now, each time a pin is shared in Messenger, a call-to-action will be appear below the pin that invites you to “See similar ideas.” Tap the button and it opens the Pinterest chat extension with ideas similar to the pin shared by a friend for more people to add ideas to the conversation the search bar can be used to search Pins without leaving Facebook Messenger. Tap the little blue plus button in any conversation on Facebook Messenger to display extensions that can be used to take a broad range of actions, ranging from sharing Apple Music tracks to sending Western Union money transfers or making OpenTable restaurant reservations.

Chat extensions for Facebook Messenger were introduced earlier this year.

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